Franks RedHot
Insight
Idea
Execution
The people who love hot sauce bring it everywhere because it makes food better.
The introduction of the Redhot Sauce Flask. This is not a real product, but one I invented.
A football stadium sponsorship. Football, being a winter sport means “hotter” would be a more captivating word. Food stall selling hot sauce in the hot sauce flasks. Take out boxes promoting the flask. Food-to-seat delivery bags / insulated carriers sponsored by and promoting the sale of the Hot Sauce Flask. Additionally, a series of print ads in men’s magazines.
Stadium food stall take-out box and insulated carrier bag
Building on the connection between football and buffalo wings, the introduction will roll out during football season, featuring targeted marketing in football stadiums. Customers who purchase wings will receive them in a take-out box promoting the new flask. The flask, prefilled with Frank's Hot Sauce, will be available for sale at the stall. Customers opting for food delivery will see the same promotional message on the side of the deliverer's branded insulated bag.
Print Ads
Based on the original Frank’s Slogan,“ I take that S**t Everywhere” becomes the headline for this campaign. Using Humorously large barrels of Franks, to introduce the hot sauce flask. Ads placed in Men’s Magazines.
Please note: The flask, can not / is not, made of metal due to the corrosive nature of vinegar which is the main ingredient in hot sauce.